LEAD MOTION DESIGN
bip
Studio: venturethree
Rebrand: Credit that’s as simple as it sounds
Bip – completely cardless credit. Disruptively simple, a bold, sonic brand to stand out in a world of Fintech stereotypes.
The name, a single, unique syllable helps the brand stand out against the lumbering names that categorise the sector.
But Bip is more than just a name. It’s the lead for a sonic soundscape that grabs attention – in everything from haptics, mnemonic, to a full audio track.
The brand system is flexible, so the brand looks different every time you see it.
But with a bold set of sonic, verbal and graphic elements to tie the brand together, it always feels unmistakably Bip.