CREATIVE DIRECTION, DESIGN, MOTION & BRAND GUARDIAN
HIRO GYM VIENNA
HIRO is not just a gym; it’s a thriving community and the largest MMA training facility in Austria, designed to accommodate individuals of all skill levels—from enthusiastic beginners to elite professional fighters.
The goal was to create a cohesive brand identity that embodies the energy and passion of the fighting community and reflects the dynamic spirit of martial arts while fostering an inclusive environment for all.
By celebrating the potential of every person, HIRO strives to create an environment where everyone feels valued and empowered, this commitment is woven into every aspect of the brand from web through to apparel. HIRO’s dedication to a people-first approach, emphasising the importance of nurturing and developing the unique strengths of each individual also made events a key aspect of the brand.
