3D MOTION DESIGN & VIDEO EDITING
LANDBAY
Studio: venturethree
Rebrand: Delightfully Different
Landbay’s bold and modern approach to mortgage products and services should have set them apart from the competition.
The problem? They lacked a strong presence in a crowded marketplace and were being overlooked.
Our challenge: Design a brand and experience that was anything but same-old, exciting enough to capture the imagination of prospective partners.
Our brand expression brings the intangible to life — with a suite of objects that act as a visual metaphor for mortgage products. Inspired by real life objects and textures from around the home, they reflect the way Landbay view mortgages; as a rich, satisfying and rewarding product experience.
A system that visualises the different mortgage products Landbay provides, through six unique 3D shapes.
These shapes, and their textures, increase in complexity to mirror the nature of the products,
ranging from a simple sphere to a more complicated spiral.